Why Decision Making is Still Hard

The good news is the world’s just gotten smaller thanks to the information age. The bad news is that we’re still using second-best crutches to make decisions.

As an entrepreneur, I’m faced opportunities to make a terrible decision if I simply go with the fact that they’re available to me now. This applies to fundraising, who to partner with, who to hire, what technology to go with and more.

The underlying phenomena is easily explained when you look at how timing can sabotage the best laid processes. Let’s say you’ve just started putting together your business plan and haven’t yet gotten around to hiring just yet. Someone writes to you on having visited your website. Her credentials are definitely above average. Do you decide to hire her or not?

If not, you’re losing out on someone with intent to join you. If yes, you’re losing out on the other several hundred better potential hires.

What will you do?

The disciplined approach to avoid this bias is to be decisive about your position. For instance, ycombinator advises founders to think as follows “Either you’re fundraising, or you’re not”, “Either you’re hiring or you’re not.” and more. Most entrepreneurs won’t make this error if each step they take is thought out in terms of definitely timelines allowing them to reiterate if the previous round was inefficient.

Wish you dear reader a brilliant new year 2015!

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