Sunk cost fallacy
Posted: March 12, 2008 Filed under: building ventures | Tags: building ventures, entrepreneurs, Entrepreneurship, inspiration, MBA, quotes, Seth Godin, startup, sunk cost
For every brand and for every person, yesterday is irretrievably gone and tomorrow is worth a great deal.
– Seth Godin, on sunk cost and your personal brand.
Entrepreneurs are good at keeping their dream when everything about them is changing.