GPRS and m-blogging in IndiaPosted: February 22, 2007
Nokia, Samsung and Sony Ericsson are excited about the potential of m-blogging in the Metros according to this article in the Economic Times. The article is bullish about the future of m-blogging but does not really put across any hard facts.
Notice the fact that of the consumers who opt for a GPRS-enabled handheld, less than one in 4 opt for GPRS from their mobile provider. Only the carriers have themselves to blame for the current trend. I believe that poor support for GPRS services and awareness of applications for the service are to blame.
There are over 156 million mobile subscribers in India. According to industry estimates, around 10% of mobile subscribers in metros use GPRS facility and 2-3% in tier II and III cities have hooked on to GPRS facility, which allows fast internet access on mobiles. Approximately 40-45% phones sold in India are GPRS enabled. According to IDC, in India the sale of camera phones is registering around 25% quarter-on-quarter growth.
Globally there are 200 million bloggers. Industry estimates put 100,000 as the figure for India. (According to Blog Herald, there are 1.2 million bloggers in India). And the number is growing. “The number of m-bloggers is fast growing though the trend is just an year old,” says Nokia’s Mr Taneja. Nokia N series has m-blogging feature to capture the potential of this segment.