BlackBerry Internet Service is a hit with T-Mobile

Trends are clearly indicating a device with data (connectivity) is just as precious as a device with voice for many different reasons!

T-Mobile customers in the US are trading up from ordinary phones to the BlackBerry pearl. The BlackBerry Internet Service is a primary driver of this trend. It allows users to receive their personal e-mail instantaneously on their handhelds. It is very easy to setup and works well with GMail, Yahoo! and other free e-mail providers.

How repeatable is this trend in India? Yesterday, as I walked with the crowds in Mumbai, I could not help notice the number of folks who were carrying data-enabled handsets, for example – the Nokia 6030, 6230 and so on. I promise more on that later. It looks like there is a sizeable customer segment just waiting for the right spark to flip the demand for mobile data services.

At the Dadar ST bus stand – vendors (street) were selling cheap versions of mobile FM receivers with headsets. This is an oh-so obvious prediction – Mobile Entertainment, Television, Movies will be the next big wave to carry mobile data services into India. Perhaps not e-mail.

Bollywood films are now a click-away.

Regional content to drive rural mobile market.

3G GSM Summit Held in Mumbai with a Focus on Ecosystem around Mobile Value Added Services.

BlackBerry pearl proves consumers want smartphones – Fast Company.

T-Mobile has this to report about it’s BlackBerry Pearl users:

  • Nearly 3 out of 4 T-Mobile customers who upgraded to a BlackBerry Pearl traded up from a regular phone, rather than another converged device.
  • The majority of T-Mobile customers using the BlackBerry Pearl are using it for personal e-mail rather than staying connected to corporate servers.
  • Approximately 80% of all T-Mobile Blackberry Pearl customers to date have signed up for BlackBerry Internet Service only, to take advantage of personal e-mail accounts like gmail, Yahoo! mail, etc. (rather than Blackberry Enterprise Service for corporate e-mail).
  • 96% of T-Mobile Pearl customers send personal e-mail from their device weekly.

More trends on Sukshma.

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7 Comments on “BlackBerry Internet Service is a hit with T-Mobile”

  1. Rish says:

    I think a device like iPhone will really take Indian mobile market to the next level.

    Why? The cellphone is the Indian primary computer and its usage as a computer resembles Apple iLife jazz – movies, messages, emails, music, photos etc and iPhone does all of that well. Pretty soon it will be something like this – dock your iPhone and you have a big screen with keyboard etc. Take it away and you have everything to go…

  2. northwoods01 says:

    I’m a T-Mobile customer who upgraded from a regular phone to a Blackberry Pearl. I didn’t realize I was part of a trend! Woohoo! I do love my pearl and I use for my personal business not corporate. The buttons are a little small but the screen has amazing resolution. I am waiting to see if T-Mobile joins with Apple so they can carry the iphone…

  3. Liz Cohen says:

    Hi

    I noticed you write about Blackberries on your blog and thought I’d fill you in on Mobile Answers, a phone-friendly version of Answers.com for your Treo, Blackberry or any other smartphone.

    Clarify unfamiliar terms you come across in emails from your phone. Settle trivia bets while you’re sitting at the bar. Get familiar with your surroundings on business trips. Mobile Answers is located at mobile.answers.com and makes available the massive, virtual library at Answers.com: 4 million topics, in your pocket, without any downloading.

    Try it out, and if you like it, we’d love to see you blog about it. Feel free to pass this to fellow bloggers or submit your blog to the Answers.com Blog Directory.

    Liz Cohen
    Chief BlogWatcher
    Answers.com(tm)”
    Submit your blog to the Blog Directory.

  4. vinodpt says:

    Hi

    Check out http://mytoday.com if you have a GPRS-enabled mobile phone. Could this be the spark for Indian consumers? I would love to hear your feedback.

    Vinod

  5. Santosh says:

    Hi Vinod,

    Are you connected to Rajesh Jain (emergic.org)? Thanks for stopping by my blog. Looking forward to connecting with you.

    – Santosh

  6. Santosh says:

    Liz Cohen, Thanks for the tip.

    Northwoods01, Which BlackBerry do you carry? Thanks for stopping by.

    – Santosh

  7. Eddie says:

    The blackberry pearl, or any other blackberry by t-mobile, doesn’t work in Mumbai…

    T-mobile doesn’t tell you that, until you land here.

    you also can’t use other sim cards in it.