A little and a lot, both can be said about business networking. To write about the little is to summarise all the many little things I’ve learned over the last 9 years. Its quite simple that every business conversation starts with give and take. As a novice I’ve found learning this simple protocol to be long and confusing. A short article can help accelerate that process.
The one word that I’d use to capture this idea is Reciprocity*.
The take: Knowledge of what you need right now is distilled from your priorities in that day, week and even quarter. You get the idea. Articulate what you want and suggest ways you can be helped. You can help me with <…> just fill out the blanks.
If you end a conversation without speaking about what you require, you’re missing out. Business relationships work both ways.
The give: This the part that I’m good at. I tend to offer more than I have to in the hope of getting things started off on the right foot.
Nevermind the generosity. What I figure works best is to understand who you’re speaking to and what their priorities are. Remember how you’re priorities helped you out earlier? That’ll work here as well.
Not all give an take has money on one side. They can also be sophisticated barters. Welcome creativity!
Once you’ve established some common ground, its time to apply the idea to the many types of people you will meet.
Investors are not different beasts as is commonly misunderstood. They too want things to be done. Maybe they’re priority on that day is to identify that interesting deal which will make his year. You’re deck or elevator pitch may not necessarily be sufficient if you get where this is going.
In that same picture, always ask based on your priorities. It need not always be an investment. It maybe something the Investor will know (an Analyst’s report perhaps), or maybe someone he knows (an Investee company?).
Moving on, time-based engagements (consulting) also follow this principle. This applies to people who are supremely busy, or have something you want desperately.
Sounds simple, right? I’m glad I’ve had good mentors to help me figure out this idea in its entirety. The biggest temptation being to avoid leaving the take to the context. Doing things this way leaves little room for grudges, disappointment, or entangling yourself in confusing priorities.
I enjoy meeting new people as a part of my work and I hope that by doing business with them it’ll lead to larger things down the road.
* The Key to Getting Meetings with Insanely Busy People, Fast Company.
I do enjoy pondering on the attributes of the thinking mind. What is the thinking mind? What’s the purpose of the thinking mind? What is the nature of thought? If we wanted to understand the biological content that makes thoughts possible, where should one look for it? Questions go on endlessly.
One fundamental question I toyed with in today’s meditation is does the thinking mind closer to a mirror or a whiteboard?
If one goes by a fundamental that the thinking mind is not separate from the larger body of consciousness, then the thinking mind is better explained as a smaller reflection of the larger set of events. Of course, you can decide to override what you’re thinking, but that’s still an in and out process.
Another fundamental that the ‘thinking mind as a mirror’ is based on is that of consciousness. Consciousness isn’t directly experienced in its entirety. At least that’s how I see it today. It’s the larger idea that drives every little thing we think of as ‘out of direct control’. There are so many instances of physiological functions. If I threw a ball at your face, you’ll blink and dodge even before you ‘know’ that the ball is headed at you.
Consciousness is not simply limited to instinct. What about digestion? Nail growth? Muscle growth? Or solving a problem in deep thought? It all seems to happen without me determining whether it should stop or start.
Depending on what philosophy you read, consciousness can also be explained as the fabric that binds everything, not limited by your bodily limits.
At the tip of this very large idea is what we directly experience and finally what we directly control. So I like to explain thought in this way – when you can feel a spontaneous thought cross your mind, that’s experiencing a reflection of the many, many events simply blended together.
A few thoughts on achievement. It’s a good idea to aspire to achieve.
On achieving whatever it is that you desire, it’s certainly possible to lose connection to the emotional content of your work. For instance, it’s never easy to come in every day with a smile. I’m fortunate to know of a few rare, exceptional people who can do that.
Another visual that comes to mind is the blogger who can see her audience’s claps (and Likes if you must) but knows inside herself that her product is a shadow of her former self. There will always be way more popular blog authors out there, but they all know what I mean when I write that.
What does one do then?
In such times I’d say, dare to dream bigger. To dream new. Dream on. But don’t stop working.
After what has been a while, I’ve put thoughts down on paper. I decided to write about my experience attending SLP Pune 2015. It was in the nick of time too. Admissions to the next SLP batch close on 15 August 2015.
In a way, I’m glad SLP came along when it did. Mid-way through 2014, I was in half a mind to move to Bangalore and start from scratch there, which isn’t altogether a bad thing*. I turned in my application from Bangalore staying over at my brother-in-laws on an extended visit. Attending weekend sessions and meeting peers grounded me just long enough to continue to find a solution in Pune.
My complete experiences are captured in this post for punestartups.org.
* Bangalore was recently in the news for having made it to #15 as a startup destination globally.
A friend with a PhD in statistical modeling of brain signals recently shared his view that solving the Brain is a final frontier. Neuroscience and related areas continue to attract the best of breed from engineering, sciences and of course philosophy.
Entrepreneurship and technology are not exempt either. To give you an idea of the scale of the problem at hand, we’re still understanding the biological content of thought, we’re still trying to understand what makes someone effective on a job, or an effective speaker of a language and there are many mental illnesses that need attention.
Here’s a quick roundup of ventures I believe are led by developments in Neuroscience.
Lumosity.com – Games that help you stay sharp.
Pymetrics – Games to help you find your career fit.
Muse by Interaxon – An EEG headset that makes it easy to interpret your state of mind.
Elevate – Another Brain training app that’s also been selected by Apple as the App of the year of 2014.
MagicLeap – Immersive 3D that leverages how the Brain coordinates visual and sensory signals to construct environments.
I imagine that even after we’ve cracked our brains we’re still going to be susceptible to Magic.
Ecommerce and local commerce services here in India are beginning to soak up the mindspace around the buzzword “mobile-only“. I imagine that the idea of mobile-only will follow the regular cycle starting with sinking in deeper into app design and eventually, business design too. But there’s something superficial about the way its being thrown about.
Here’s one instance of the term in use to critique the product strategy of flipkart, other ecommerce players.
One of the earlier references I managed to uncover was a report on India’s Internet usage being predominantly “mobile-only” (Over 50% of India’s Internet Users are Mobile-Only, Times of India, 23 October 2014). Fast forward, we now have an accelerator dedicated to mobile-only startups.
To me, mobile-only by design implies direct, efficient function for mobile users, even beyond the desktop. For instance, if you find it hard to get something done with a mobile social networking app (as opposed to impossible) and you switched over to a laptop to do so instead, that’s not mobile-only. On the other hand, Mobile-only does not imply that your product strategy is simply restricted to the mobile as is being used in the popular press.
Mobile-only is intended to simply serve the user with that characteristic. In other words, what makes the Uber app mobile-only is the assertion that you’re reserving the cab on the kerb-side. They’ve fastidiously stuck to this idea despite the immense temptation to solve for other cases. The fact that you can’t book a cab on your laptop is then just a symptom. The day we see an Indian ecommerce service restricting itself to serve the user on the go, that’s going to be an interesting day and will hopefully mean they’ve grown out of a “serve all equally” approach. As you can imagine such as service must have a different product mix on sale, perhaps an entirely different business model as well.
Think HotelTonight and not MakeMyTrip.
We are like this only!