BlackBerry Internet Service is a hit with T-Mobile

Trends are clearly indicating a device with data (connectivity) is just as precious as a device with voice for many different reasons!

T-Mobile customers in the US are trading up from ordinary phones to the BlackBerry pearl. The BlackBerry Internet Service is a primary driver of this trend. It allows users to receive their personal e-mail instantaneously on their handhelds. It is very easy to setup and works well with GMail, Yahoo! and other free e-mail providers.

How repeatable is this trend in India? Yesterday, as I walked with the crowds in Mumbai, I could not help notice the number of folks who were carrying data-enabled handsets, for example – the Nokia 6030, 6230 and so on. I promise more on that later. It looks like there is a sizeable customer segment just waiting for the right spark to flip the demand for mobile data services.

At the Dadar ST bus stand – vendors (street) were selling cheap versions of mobile FM receivers with headsets. This is an oh-so obvious prediction – Mobile Entertainment, Television, Movies will be the next big wave to carry mobile data services into India. Perhaps not e-mail.

Bollywood films are now a click-away.

Regional content to drive rural mobile market.

3G GSM Summit Held in Mumbai with a Focus on Ecosystem around Mobile Value Added Services.

BlackBerry pearl proves consumers want smartphones – Fast Company.

T-Mobile has this to report about it’s BlackBerry Pearl users:

  • Nearly 3 out of 4 T-Mobile customers who upgraded to a BlackBerry Pearl traded up from a regular phone, rather than another converged device.
  • The majority of T-Mobile customers using the BlackBerry Pearl are using it for personal e-mail rather than staying connected to corporate servers.
  • Approximately 80% of all T-Mobile Blackberry Pearl customers to date have signed up for BlackBerry Internet Service only, to take advantage of personal e-mail accounts like gmail, Yahoo! mail, etc. (rather than Blackberry Enterprise Service for corporate e-mail).
  • 96% of T-Mobile Pearl customers send personal e-mail from their device weekly.

More trends on Sukshma.


BlackBerry Pearl retails in India

BlackBerry Pearl

Update: Here is what one customer has to say about AirTel’s BlackBerry service in India and the BlackBerry Pearl.

1. Email service on airtel.blackberry.com id is unreliable, as there is “no server” where to push emails from! I bought my Pearl in Dec-2006 and have lost most emails when the helpline tried to re-configure after my email send-and-receive stopped for some reason.

2. Trackball was beautiful, but since couple of weeks, scrolling has become erratic for me. Sometimes, upward scrolling does not work, and at other times, scroll to left fails. If the problem cannot be solved and the instrument has to be replaced, it takes about 15 days (in Bangalore).

3. Airtel and BB support has been poor, whether on phone or email. Calls get dropped, and they don’t stretch to call back or follow up, beyond an immediate and annoying customer-satisfaction sms. “Call volumes are high” is the standard response. Requests get “closed” though customer still faces problems, and if serious complaints are raised, the call is either dropped or you are told that a remark has been raised in their systems (whose wording, of course, bears scant resemblance to the issue at hand.

4. Blackberry Prosumer (tariff) Plan for data can get switched to Rs.899 plan even if you’ve signed up for the 499 one. You’re told to get company approval, though it’s a personal phone. Bills and collection followup via sms, manual calls, automated calls, etc., gets done 3-4 times daily by different agencies … to a point that outgoing calls are cut. It’s happened to me while on holiday with family in Mumbai, for a fault that Airtel+BB committed.

5. Other than for music, ringtones, pic, and video, files can neither be saved from within BB (even if it’s attached to email) nor viewed (when not attached to an email).

More later …
Regards,
— Vinit

The BlackBerry Pearl has been retailing in India for a while now and costs approximately Rs. 25,000 (as stated on CNN-IBN – Tech2.0). Strangely, I have not seen much of it on TV, Print and other media. The AirTel site does not list the Pearl either. Update: You can now watch the BlackBerry Pearl promoted on almost all the premium info TV channels.

NokiaE61The Pearl was featured this weekend on CNN-IBN’s Tech 2.0. While the shows review was not a detailed one (they enlisted a few strengths and weaknesses of several e-mail phones) you can find a detailed review on the tech2 web-site. Tech2 cited the Nokia E61 to be the closest competitor the BlackBerry Pearl 8100. In their own words, the Nokia E61 is a “BlackBerry Killer”. The Nokia E61 retails at Rs. 17,500. If your concerned about continuing to get your BlackBerry e-mail and are wondering if you can upgrade, the Nokia E61 can be used to grab BlackBerry e-mail. The E61 ships with BlackBerry Connect software that you can use to get your BlackBerry e-mail from your BlackBerry network.

Update: The E61 is being sold as the Nokia E62 in the USA. Business week has a short review of the phone.

More on the blackberry on Sukshma.


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