Life can get a little crazy some times. Too many things to get done, too little room for exploring a new direction. Then there is the flip-side – sticking to a daily boring routine, wondering out loud as to where the improvement is going to come in from.
Matt Cutts says the best way to make change stick is to diligently follow a 30-day rule. Pursue your new direction for 30-days, let it build up momentum and take on a self-rewarding nature. It turns out, thirty days is just enough to gain depth and make your effort worthwhile.
Will it work for you? Of course it will! Just remember its you who makes the change possible. I’ve been following similar shades of Matt’s thirty-day rule to get change to stick. It has helped me get back on the jogging track, learn new keyboard shortcuts and follow a new process at work. Even when I need to get through a book that has been particularly difficult to read. A helpful tip is to ignore the urge to rationalize the change for the time duration. I’ve fixed my eyes on a new goal and this time, I will be adhering to Matt’s thirty-day rule to the letter.
How do you convey a deep sense excitement for what lies ahead? How do you share a sense of reward after huge effort? Here’s three outstanding letters from Marissa Mayer, Jack Dorsey and Jeff Bezos that apply the written word well in conveying passion and direction.
Amazon CEO, Jeff Bezos announcing the Kindle Paperwhite. His letter was front and center on the Amazon home page (pdf screenshot) marking the final turn away from ‘gold box’ offers and cluttered Amazon home page of the early 2000′s. Read the letter as reprinted on Kindle Chronicles.
Yahoo CEO, Marissa Mayer on renewing the Yahoo Logo “Geeking out on the Yahoo Logo“.
Square CEO, Jack Dorsey on signing up Starbucks “Onward“.
I added this one from CEO GoDaddy, Blake Irving (png) a little after publishing the post.
Hope you enjoy reading these as much as I have!
Have you ever heard the argument that life in India brings you closer to our original nature thanks to the extremes in our society? I’ve lived here for the better part of my life and I think I can safely say that the first part just isn’t true. Yes, we do have extremes. Problems that really can rip right through the fabric of what makes us human. But a consistent exposure to those extremes grows our insensitivity. It becomes routine to ignore what’s broken and refuse to outgrow what we’ve been good at in the hope that the other problems will solve themselves. It is in this very struggle that we rediscover our original nature and show ourselves.
This post is about two short stories of a passion like none other.
Life is hardest here for our poor. When they’re sick, they won’t find options for better treatment. Not because of the lack of money, but because they lack the ability to read and write. All Indian private hospitals have provisions and perhaps the compassion for the economically challenged. However, getting past the admissions process is daunting, requires forms to be filled and explanations to be made. I imagine if you’re sick you’ll want to simply avoid the stress and accept the state-sponsored care you can get by default.
Ravi Saxena of Ghazipur on the other hand has found a way to fix this. As a tea vendor, he makes Rs. 8,000 working for 20 days in a month. The remaining 10 days Ravi invests in helping the poor get past the admissions process in private hospitals and claim the benefits. Ravi says that his family and friends encourage him to concentrate on his business but he prefers to put the poor first. I learned about Ravi’s story first in the Times of India*.
The next story is about Myshkin Ingawale and about his invention that makes it possible to test for anemia in the field. As Myshkin explains in this talk, anemia is a solvable condition that goes largely undiagnosed. An anemic expecting mother is at very high risk at childbirth, especially if her condition is unknown to those attending on her. Myshkin was inspired by one such case he learned of through a friend and doctor who attended on a mother who died at childbirth. Myshkin aims to equip health workers with his invention at scale making it possible for next steps in treatment.
Ravi and Myshkin are integrating our country in their own ways. Their stories deserve to be a part of our collective consciousness. Their daily effort grants them a freedom that has always been uniquely Indian – to be yourself. A freedom that comes from the self-knowledge that we all can listen to. The knowledge that we’re doing our bit.
Wish you all a Happy Independence Day 2013!
If your co-worker’s phone rings and they’re not there at their desk, let them know with “someone was trying to get to you!”, which sounds way better than “Your phone was ringing!”.
Wish everyone out there a great friendship day, August 4th and the best of friends. Thank you for following.